Solvind Hotel

Hotel concept, brand identity, logo, website booking, and merchandise for Solvind Hotel in Lofoten.

Tools: Adobe illustrator, Adobe Photoshop, Figma.
Photographs excluding mockups are from unsplash.com or AI generated.

2024 

PROBLEM

How can I create a hotel concept and a visual identity that uphold the values of authenticity, sustainability, and elegance?

SOLUTION

A strategic design process was used to arrive at the final result.

OUTCOME

Hotel concept, brand identity, logo, website booking, and merchandise for Solvind Hotel in Lofoten. Solvind hotel aims to unite sustainability with true luxury.

User interviews

After completing a design workshop to gain an overview of the project, semi-structured interviews were conducted. Questions were planned, as well as follow-up questions for more comprehensive information. An interview guide consisting of 16 questions was prepared, and the interviews lasted about 30 minutes per person. Five people between the ages of 24-33 were interviewed. Open-ended questions were formulated to get individual answers that also allow for follow-up questions. The questions covered general information about the interviewee and questions about hotels and travel.

The goal was to map attitudes and behavior in connection with hotels and travel, for example, what they prioritize, how they find and book travel, and what they see as positive and negative. This was to help determine what kinds of solutions can create the desired reputation, encourage the target audience to choose to book a stay at the hotel, and how we can provide customers with a good experience.

The interviewees wanted

  • Cultural experiences such as local culture, art, food, drink, and music

  • Easily accessible information about the hotel and destination

  • Uncomplicated booking and check-in

  • Various activities

  • Historical attractions

  • To experience the unique aspects of a destination

  • To experience new things

  • A clean hotel and good reviews

  • Good service, to feel seen

  • Beautiful architecture and interior design

  • To feel freedom, relaxation, travel excitement, and entertainment

  • High-quality food, good restaurant and breakfast

  • Spa and fitness facilities

  • A bar

  • To take nice photos

Personas

Lars

Pain points

  • Doesn’t want to waste money

  • Dislikes complicated booking process

  • Dislikes unprofessional service

  • Afraid of being scammed

Behaviour and habits

  • Likes food, wine and beer

  • Likes mountain hikes and beautiful nature

  • Wants to visit historical places and experience nightlife

  • Travels two-three times a year

Age: 43 years old
Occupation: Store manager
Status: Married
Location: Lier, Buskerud

Natalie

Age: 27 years old
Occupation: Dentist
Status: Singel
Location: Nordstand, Oslo

Behaviour and habits

  • Likes to go to the spa

  • Likes coffee

  • Works out at a gym

  • Appreciates luxury and comfort

  • Appreciates design, architecture and art


Pain points

  • High stress levels in everyday life

  • Time consuming travel and hotel research

  • Feels unsafe sometimes when traveling

  • Dirty and unkept accommodation

Logo

Paper sketches

Digital sketches

Final logo

Conclusion

Through this project, I have developed a comprehensive concept, brand, visual identity, website with booking, pitch, and associated products for Solvind Hotel. Based on a strategic design process, I have worked to create an exclusive and sustainable hotel concept that reflects the natural beauty of Lofoten. The value words authentic, sustainable, and elegant have been central throughout the process, and the insights work has shaped the choice of concept, design, and communication platforms.